Whether it is macOS or iOS, even users who didn’t choose to go the Apple way are fascinated by just how nice macOS or iOS look.
What is not debatable though is the aesthetics of Apple’s operating systems. In both markets, it is also way behind in terms of market share.
In both markets, Apple’s offering is considered to be more secure and locked down.
Apple’s macOS and Windows have always had the same relationship as Android and iOS.